These turquoise-colored bodies of water are not just another amenity; they have become the World’s Top Amenity, changing the global real estate market paradigm from ‘location, location, location.’
“Lagoons powered by Crystal Lagoons® technology are the red-hot trend dotting communities across the US.” This is how Kimley-Horn, one of the leading engineering, planning, and design consulting firms in the U.S., defined the lagoons developed by the multinational innovation company.
World’s Top Amenity
These turquoise-colored bodies of water serve as a key driver that boosts sales and property values in real estate developments. In fact, the disruptive innovation of Crystal Lagoons has changed the global real estate market paradigm of “location, location, location,” transforming these lagoons into the World’s Top Amenity.
What impact does a crystalline lagoon have on a project?
The consulting firm reaffirms this in an article, stating that the allure of living near a Crystal Lagoons® amenity attracts more property sales, enabling developers to recover their costs and generate profits in a relatively short period of time.
Are there concrete examples of the effects of a lagoon on development?
For example, Builder magazine reported a 3.4x increase in sales velocity year over year after Epperson opened. The first artificial lagoon in Texas created a similar response: sales in the Balmoral housing development increased 345% from 2017 to 2018 once the man-made lagoon opened.
Another example given in the article is SoLé Mia, which, five years ago, was the only multifamily development with an artificial lagoon powered by Crystal Lagoons® technology. It leased its nearly 200-unit inventory in fewer than seven weeks, breaking local records. Three-bedroom units that faced the lagoon leased faster and for $300 more on average compared with ocean-facing units.
PAL® projects
However, crystalline lagoons are not the only standout trend in the real estate sector; they also transform urban environments through the Public Access Lagoons® business model, also known as PAL® projects.
These complexes, featuring a crystalline lagoon as their centerpiece and accessible to all through ticketed entry, serve as authentic entertainment and service destinations. Surrounding the lagoon, they offer a variety of attractions, including water sports, restaurants, shops, concerts, events, trade fairs, corporate meetings, weddings, and more.
Are there temperate lagoons?
Additionally, a year-round thermal beach experience can be achieved through Crystal Lagoons Eco-Heated Lagoons technology, which naturally warms the lagoon by repurposing waste heat generated from data centers.
Finally, the article emphasizes that “the lagoon is a proven catalyst for surrounding residential and commercial development—it is only a matter of time until a lagoon powered by Crystal Lagoons® technology opens in a market near you.”
