A new Crystal Lagoons project is advancing in Mexico, one of the main Latin American markets for the multinational innovation company. It is Le Parc Cancún, a complex located 7.5 kilometers from the beach in Cancun. The 0.8-hectare crystalline lagoon with white sandy beaches around it will create a third coastline, allowing the area’s climate to be enjoyed all year round.
Sales success
The luxury development, consisting of two 24-story towers with 374 units, registered historic sales records for the region during its launch in September 2023 and its pre-sale period. The first tower sold 77% of its units and generated a capital gain of over 20% in less than one year.
The complex reinvents luxury and wellness in the Mexican Caribbean with its cutting-edge design and unique amenities with Crystal Lagoons® technology, which enables:
- Swimming
- Kayaking
- Paddleboarding
- Water volleyball
- Relaxing boat rides
Crystalline lagoon as a key element
Daniel Masliah, developer at Inzigna Capital, highlighted the impact of the crystalline lagoon as the project’s most significant and differentiating feature. “It is what makes Le Parc Cancún unique. Even though I develop projects in different locations, this is where I would genuinely love to own an apartment,” he stated.
In addition to the turquoise-water lagoon, the project offers over 35 amenities designed to blend seamlessly with the paradisiacal surroundings. From wellness facilities to high-end entertainment options, these features promise to elevate the quality of life to a new level, redefining luxury and comfort.
“Mexican developers have found that Crystal Lagoons® technology accelerates the sales velocity and increases the value per square meter compared to similar projects in the same areas. On the other hand, these crystalline bodies of water improve people’s quality of life,” explains Francisco Matte, regional director of Crystal Lagoons for Latin America.
Sustainable Technology
These large crystalline bodies of water boost various urban and tourist areas with environmentally friendly lagoons. Crystal Lagoons® technology has received numerous international awards for its sustainability, certified by Bureau Veritas for its low water usage—40% less than a green area of the same size and 33 times less than an 18-hole golf course—and energy—only 2% of the energy needed by conventional pool filtration systems.