Crystal Lagoons® Public Access Lagoons™ Awakens Interest in the Financial World

14/05/2020

The new Public Access Lagoons™ business model, also known as PAL™, created by the multinational innovation company Crystal Lagoons® has become a new long-term investment alternative, with return on investment above 50%.

This has been identified by institutional investors, investment funds, family offices, insurance companies and large real estate developers facing the complex challenge of finding long-term investment alternatives with attractive returns.

For this reason, large investors from the United States, Asia, the Middle East, Oceania and Latin America have taken interest in Crystal Lagoons new licensing model, which grants them exclusivity for a specific geographic area, and a specific volume of projects. These contracts are operationally replicable anywhere in the world, and have the additional value of having a high social impact, as they reactivate hubs and generate employment.

“The attraction for investors lies in the considerably higher returns, compared to their frequent locations in real estate sectors or concessions. PAL represent low investment and risk, since as the projects are built, they quickly generate utilities and produce a financing pyramid, which allows, with low initial investment, to create a company with a very high present value,” explains Cristián Lehuedé, Executive Director at Crystal Lagoons.

In fact, in just six months, Crystal Lagoons has signed five master licensing contracts in Japan (30 lagoons), Korea (30 lagoons), the United States (16 lagoons), Mexico (30 lagoons) and Central America (18 lagoons), with a present value of US $3.8 billion. Company’s projections for the next 30 years is to license 4,610 PAL projects around the world.

The multinational is also in advanced negotiations in South Africa, Australia, the Middle East (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates), Israel, Italy, Spain, Portugal, Nigeria, Kenya, Ghana, Cambodia, Botswana, Pakistan, Brazil, Colombia, Peru, among other countries, with projects that total an additional US $3.7 billion once all PAL projects are operational. This new model is generating an exponential increase in sales for Crystal Lagoons, and is generating a significant structural change for the company.

The profitability of this new model is based, on one hand, on the massive public access with ticketed entry to the beach and, on the other hand, on the intensive commercial usage, naming rights and leasing of areas overlooking the lagoon, enabled for events, fairs, concerts, weddings, shows, among other activities.

For this reason, investors have formed new companies to execute, operate and market PAL projects in their region, which represent an immense business potential, considering that the events industry generates US$ 2.5 trillion annually, the wedding industry, approximately US$ 300,000 million and concerts, US$ 31,000 million.

The key difference that PAL offer is their scenic beauty, compared to the traditional closed, underground event centers. They soon become the most beautiful places in the city, ideal for carrying out events, launches, fairs, food halls, hosting weddings, concerts, day clubs, etc. in a blissful setting. The lagoons are lit up at night and offer numerous venues for events, such as the beaches and terraces overlooking the illuminated lagoons, transparent domes, peninsulas within the lagoon for weddings, as well as vast array of gastronomic events, retail stores, beach clubs and cultural and recreational activities.

“PAL change the urban way of life of millions of people by inserting a part of the ocean within walking distance of their homes, much like what happened 200 years ago, when the first city parks were created in England, bringing natural forests to the cities. Today, every city in the world considers parks. The same phenomenon is occurring with Public Access Lagoons, which incorporate the beach into the design of cities, saving people from having to take a plane or a car to go to the beach, with the consequent drop in the carbon footprint as well as reducing human impact on the biodiversity of natural areas,” concludes Lehuedé.

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Evermore Orlando Resort Brings Beachfront Concerts to Life

The Crystal Lagoons project has become the epicenter of tribute bands, showcasing the best of Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s hits.

Powered by Crystal Lagoons® technology, Evermore Bay serves as the stunning backdrop for a series of concerts at Evermore Orlando Resort. Located in the heart of Orlando, this project is one of Florida’s largest tourism ventures.

Throughout January and February, resort guests can enjoy an exciting lineup of beachfront performances by talented tribute artists. The series features bands covering hits from Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s classics.

With over 10,000 rooms, this expansive complex is anchored by an impressive 8-acre crystalline lagoon. The project marks a significant milestone in the hotel and entertainment industry, promising to redefine the vacation experience in Orlando.

Beach Life in Orlando

The inclusion of the Crystal Lagoons® amenity is particularly noteworthy. While Orlando boasts an extensive array of entertainment options, it has long lacked a beach to enhance its tourist appeal. This gap is now filled by the turquoise lagoon and its nearly 8 hectares of pristine beach, offering guests a unique tropical retreat.

Conveniently situated near globally renowned attractions like Disney World and Universal Orlando Resort and just a short drive from Orlando International Airport, the luxury project has been hailed as a tropical beach paradise.

World-Class Hotel and Amenities

The development also introduces Orlando’s first Conrad Hotel, Hilton’s prestigious luxury brand. It features an exclusive selection of homes, villas, and apartments, along with two 18-hole golf courses designed by Jack Nicklaus. This project redefines vacation living with world-class hotel and resort standards.

“Crystal Lagoons brings a piece of the Caribbean to this iconic landlocked city, allowing visitors to enjoy a one-of-a-kind experience in a tropical oasis with turquoise waters and white sand beaches,” said Ivan Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

15-01-2025

Crystal Lagoons® Amenities: The New Waterfront

Real estate projects have traditionally sought to be located near the ocean, a lake, or a river due to the added value that a body of water provides—an increasingly scarce resource. In response to this limitation, developers worldwide are increasingly incorporating lagoons with Crystal Lagoons® technology, creating a new waterfront.

In fact, these crystalline lagoons have transformed the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity. They boost the value of real estate projects and redefine what it means to own waterfront property. This innovation allows developers to raise sales prices, increase the value per square meter, and enhance project density.

The success of Crystal Lagoons worldwide is due to its crystalline lagoons perfectly recreating a piece of the Caribbean, allowing homes near them to cost less than those on a real beach. In fact, the developments of the multinational innovation company have consolidated as a commercial phenomenon, and every year, they stand out in different real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

Lagoons allow developers to sell lots to home builders at premium prices. Home builders, in turn, can charge more for the houses. Additionally, houses near lagoons sell faster than those in new neighborhoods without one.

The crystalline lagoons increase the value of the surrounding land by transforming an inland area into a resort-like space. These large bodies of water allow for creating a beach-style living experience anywhere, letting people live in a home as if they were on vacation every day.

A similar situation is happening with Public Access Lagoons® complexes, also known as PAL® developments, which are changing the lives of millions of people in cities. These projects, accessible to all through ticketed entry, have the unique appeal of bringing idyllic beach life just steps away from homes in the middle of the city while also offering event spaces with unparalleled scenic beauty, thanks to its large turquoise crystalline lagoon surrounded by white sandy beaches, which are illuminated at night, creating a magical ambiance. The infrastructure includes terraces, amphitheaters, domes, esplanades, commercial areas, and entertainment spaces.

Crystalline lagoons have become a key element in real estate and PAL® projects. Not only because they conquer homebuyers by bringing beach life and water sports, but also because they have become a social meeting point for people.

The sustainability of Crystal Lagoons® technology is also a relevant element, since these bodies of water need fewer chemicals than regular pools and 2% of the energy required for pool-filtration systems. In addition, the lagoons are filled once, consumes 40% less water than a green space of a similar surface area, 33 times less water than an 18-hole golf course and need water only to compensate the evaporation.

09-01-2025

Crystal Lagoons® Projects Among the Best-Selling in the U.S.

Once again, the projects of Crystal Lagoons in the United States have been ranked among the country’s best-selling residential developments, as compiled by RCLCO, one of the leading real estate advisory firms. This time, the developments included in the study are Sunterra, in Texas, and Mirada, in Florida, both anchored by large crystalline lagoons developed by the multinational water innovation company.

The presence of projects featuring this amenity in every edition of the ranking confirms that these large water bodies have become the leading sales attraction.

In fact, a clear example of this is Sunterra. Although the lagoon in this project has not yet been built, the amenity serves as a commercial driver, generating high sales rates, with a 16% increase compared to 2023. This placed it in 4th position nationally in the ranking, repeating the positive sales results recorded in previous reports.

Meanwhile, the Mirada complex in Florida, which features the largest crystalline lagoon in the United States, also made the ranking securing the 10th position. Its 6 hectares of turquoise waters and white sandy beaches are a key purchase driver.

The national rankings conducted by RCLCO have consistently demonstrated over the years how crystalline lagoons increase project value and sales prices like no other amenity, creating an advantage that reduces competition from nearby real estate developments.

This highlights how the Crystal Lagoons concept, patented worldwide, has shifted the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity™ and how these tropical lagoons add significant value to residential projects.

The United States is the main global market for Crystal Lagoons, with more than 275 projects in different development and negotiation stages. The multinational has projects in states such as Texas, Florida, California, North and South Carolina, Georgia, and Alabama.

RCLCO

07-01-2025