PAL™ projects: solution for racetracks that need to attract new audiences

With the Public Access Lagoons™ projects, also known as PAL™ projects, Crystal Lagoons® is looking towards the horse racing industry, which faces the challenge of reinventing itself to increase assistance and increase income.

In fact, these projects, which can be accessed via a ticketed entry, are known as the meeting point of the 21st century, receive wide acceptance from diverse demographic groups.

Racetracks need to attract new audiences and produce leisure activities to become alluring recreation centers in each of the cities where they are located.

Attempts to revert decline customers

The racehorse industry has enjoyed a loyal customer base, which mostly consists of men over the age of 35, a generation in which racing was more popular.

A Crystal Lagoons amenity, the world’s top amenity™, would help attract younger generations with a plethora of alternative entertainment, thereby helping the industry achieve its goal: to become the meeting point for both millennials and baby boomers.

Also, industry concentration is growing as larger, more successful operators buy failing racetracks at low prices in an attempt to revitalize them.

A PAL™ amenity by Crystal Lagoons is a business-building opportunity with endless income opportunities, as they generate a variety of activities and idyllic beach life.

In fact, Florida’s Epperson PAL generated US $50,000 daily despite the pandemic, through ticket entries, naming rights, sponsorships, concerts and weddings.

PAL also generate income with restaurants, retail and food halls in the surrounding areas.

Reinventing the business model

In order to reach younger demographics, women and families, racetracks increasingly include restaurants, children’s activities, theme nights, and slot machines.

They are also increasingly advertising on social media, in order to increase exposure to a more youthful and geographically more disparate consumer base.

As such, Crystal Lagoons could be a means to revert declining profit margins, by becoming the central element and offering activities from dawn to dusk.

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2024 has been a record year for Crystal Lagoons in Egypt, with 45 projects at different stages of development and negotiations. The multinational innovation company, founded by scientist Fernando Fischmann, has secured new projects, consolidating its presence in the country, the company’s largest market in the Middle East and North Africa (MENA) region.

On the country’s North Coast, Sodic, Madaar Development, and Q Developments have completed major second home projects, including Caesar Bay, Azha North Lagoon, and Q North.

In addition, Crystal Lagoons is in advanced negotiations to develop Public Access Lagoons® projects, also known as PAL® complexes, accessible to all through ticketed entry, and are set to revolutionize city lifestyles and bring beach life to the doorsteps of Egyptian households.

Crystal Lagoons projects add value by enabling the development of second-line beach projects on the North Coast and the Red Sea as well as in Cairo, which can take advantage of the good climate the region enjoys all year round,” said Miguel Angel Cabañas, regional director of Crystal Lagoons.

The most unique projects in Egypt include Citystars Sharm El Sheikh and Azha Ain Sokhna, the largest lagoons in the country, measuring 11.3 ha., and 11.97 ha., respectively.

Columbia, the capital of South Carolina, a city without a coastline, will now have an idyllic beach life thanks to the first project signed by Crystal Lagoons in this state. This new operation adds another chapter to the success story in the United States of this multinational innovation company founded by the scientist Fernando Fischmann. The US is the company’s main market worldwide, with more than 275 projects at different development and negotiation stages.

The project will feature a 4.8-acre crystalline lagoon surrounded by white sandy beaches. It will have a private area reserved for residences and tourists staying at a luxury hotel, confirming the impact on the hospitality industry of Crystal Lagoons. On the other hand, it will have a public access area, accessible to all through ticketed entry, which will have all the features of the Public Access Lagoons® model, also known as PAL® developments. For this reason, it will be a hybrid complex equipped with extensive commercial, entertainment, and sports infrastructure, as well as terraces, restaurants, parks, a wedding peninsula, a children’s area, and other amenities.

The project, called Oak Hills, forms part of an agreement with Contender Development, Broadstreet, Inc., and Blue Lagoon Development LLC. to develop four complexes in the state.

“The Crystal Lagoons® at Oak Hills will provide exceptional, safe and enjoyable recreational spaces for all ages. We’re excited to create a destination that will not only enhance the quality of life for residents but also become a focal point for the entire region”, says Joseph Baldassarra, president of Broadstreet.

“PAL® developments and Crystal Lagoons® technology have become very attractive projects worldwide, so we are confident that this complex will be a success”, explains Ivan Manzur, Senior VP of Sales, Crystal Lagoons US Corp.

PAL® projects are environmentally friendly as they reduce the carbon footprint of tourism and transportation by more than 40%, reducing travel to coastal destinations by around 50%. In addition, they also offer event venues with unparalleled scenic beauty.

Crystal Lagoons is revolutionizing the global shopping mall industry with its disruptive technology, which integrates leisure, retail, and idyllic beach life in one place. Its new project in ColombiaKristal Mall, is the largest shopping mall in the Colombian Caribbean and the country’s first Shopping Resort. It blends entertainment and shopping around a monumental 5.3-acre crystalline lagoon with turquoise waters as its centerpiece. This innovative project addresses the global challenge of reinventing malls, transforming them into multifunctional destinations that attract a new generation of visitors.

Located in Cartagena de Indias, Kristal Mall spans 296 hectares and features a leasable area of 110,000 m². Powered by Crystal Lagoons in association with AED and Arquitectura & Concreto, this cutting-edge complex will offer a wide range of amenities, including high-end stores, restaurants, terraces, a cinema, an amusement park, a 150-room hotel, offices, apartments, healthcare centers, and an event venue designed for weddings, concerts, and large-scale shows.

Its main attraction will be the crystalline lagoon, developed under the Public Access Lagoons® model, also known as PAL® developments. The lagoon will bring the tropical beach lifestyle to this tourist city, which historically lacked high-quality beaches. Visitors can enjoy various aquatic activities, such as swimming, paddleboarding, kayaking, windsurfing, and more, redefining the region’s commercial and entertainment landscape.

PAL® developments, accessible to the public through a ticketed entry, stand out for their versatility. They are ideal venues for mass events such as concerts, fairs, exhibitions, and weddings. Their unparalleled scenic beauty is highlighted by monumental crystalline turquoise water lagoons, which light up at night to create a magical atmosphere. Infrastructure such as theaters, terraces, domes, and climate-controlled esplanades ensures year-round events, regardless of the season.

Kristal Mall is part of one of Latin America’s most extensive agreements between Crystal Lagoons and AED, a leading Colombian real estate company. This strategic agreement includes 11 projects in key regions such as the Eje Cafetero, the Andean Region, and the metropolitan area of Bogotá.

América Retail & Malls