Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Particularly in the United States, despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. Sunterra, Mirada, Windsong Ranch and Epperson secured prominent positions in 2023.
These projects ranked among the top 50 best-selling communities. Within the list, Florida leads the ranking, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.
In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.
The Mirada project in Florida, with the largest amenity powered by Crystal Lagoons technology® in the United States, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15-acre of turquoise waters and white sandy beaches are a buying trigger.
Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.
On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend that has been registered since it was inaugurated as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.
The United States is the main operation of Crystal Lagoons worldwide with more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas, stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).