“The expansion of Crystal Lagoons in the United States is limitless”

The United States is the world’s most competitive and dynamic real estate and entertainment market. For this reason, Crystal Lagoons has a strong commercial team with regional directors who have managed to significantly expand the business model in Florida, Texas, California, Arizona, Nevada, Georgia, Alabama, Tennessee, Mississippi, North Carolina, and South Carolina. 

This year, new commercial and master agreements have been announced in Hawaii, and in states where the company already has a consolidated presence, such as Texas, which further strengthens its expansion plan in the country, where there are more than 260 Real Estate and PAL™ projects at different stages of development and negotiations.

Benjamín Fischmann, son of the founder of Crystal Lagoons, is an important member of the commercial team, and says that what “is remarkable is the way Crystal Lagoons® technology is valued in places that have a strong and particular beach culture. This is why we are due to arrive in Honolulu, Hawaii”.

 

To what do you attribute the commercial success the company has seen in the United States and what role is the team playing?

 

The rate of growth in the United States is limitless. Our crystalline lagoons have become trendy and are valued by investors and developers for the impact they have on the economy and tourism. Our technology revolutionizes urban lifestyles and improves the quality of life. In particular, PAL™ developments have been a resounding success in attracting public flow and added a tremendous draw to the surrounding area and new projects.

This success has been driven by the extensive experience, expertise and innovative approach that the Crystal Lagoons US team has taken, which plays a pivotal role in both closing deals and expanding the concept and technology in the country.

 

Which is the most important state for the company so far?

 

Texas and Florida are the fastest-growing states with top-sales projects and continue to grow, adding newly signed master agreements and joint ventures. More specifically, we have close to 70 projects in Texas at different stages of development, including Windsong Ranch, Balmoral Sierra Vista, and Lago Mar. There are 51 developments in Florida, including Epperson, Evermore, Sole Mia, Southshore Bay, and the iconic Mirada Lagoon, which just opened the largest crystalline lagoon in the United States. 

 

Which new commercial agreements have been signed in 2023 in the US?


In Texas we signed two new master agreements for projects in San Antonio and Dallas. In addition, through the joint venture model, we will develop public access lagoons in Cypress and Dayton as joint ventures. We also expect to soon finalize negotiations in Hawaii, where we will enter Honolulu, and in Alabama and Missouri. 

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2024 has been a record year for Crystal Lagoons in Egypt, with 45 projects at different stages of development and negotiations. The multinational innovation company, founded by scientist Fernando Fischmann, has secured new projects, consolidating its presence in the country, the company’s largest market in the Middle East and North Africa (MENA) region.

On the country’s North Coast, Sodic, Madaar Development, and Q Developments have completed major second home projects, including Caesar Bay, Azha North Lagoon, and Q North.

In addition, Crystal Lagoons is in advanced negotiations to develop Public Access Lagoons® projects, also known as PAL® complexes, accessible to all through ticketed entry, and are set to revolutionize city lifestyles and bring beach life to the doorsteps of Egyptian households.

Crystal Lagoons projects add value by enabling the development of second-line beach projects on the North Coast and the Red Sea as well as in Cairo, which can take advantage of the good climate the region enjoys all year round,” said Miguel Angel Cabañas, regional director of Crystal Lagoons.

The most unique projects in Egypt include Citystars Sharm El Sheikh and Azha Ain Sokhna, the largest lagoons in the country, measuring 11.3 ha., and 11.97 ha., respectively.

Columbia, the capital of South Carolina, a city without a coastline, will now have an idyllic beach life thanks to the first project signed by Crystal Lagoons in this state. This new operation adds another chapter to the success story in the United States of this multinational innovation company founded by the scientist Fernando Fischmann. The US is the company’s main market worldwide, with more than 275 projects at different development and negotiation stages.

The project will feature a 4.8-acre crystalline lagoon surrounded by white sandy beaches. It will have a private area reserved for residences and tourists staying at a luxury hotel, confirming the impact on the hospitality industry of Crystal Lagoons. On the other hand, it will have a public access area, accessible to all through ticketed entry, which will have all the features of the Public Access Lagoons® model, also known as PAL® developments. For this reason, it will be a hybrid complex equipped with extensive commercial, entertainment, and sports infrastructure, as well as terraces, restaurants, parks, a wedding peninsula, a children’s area, and other amenities.

The project, called Oak Hills, forms part of an agreement with Contender Development, Broadstreet, Inc., and Blue Lagoon Development LLC. to develop four complexes in the state.

“The Crystal Lagoons® at Oak Hills will provide exceptional, safe and enjoyable recreational spaces for all ages. We’re excited to create a destination that will not only enhance the quality of life for residents but also become a focal point for the entire region”, says Joseph Baldassarra, president of Broadstreet.

“PAL® developments and Crystal Lagoons® technology have become very attractive projects worldwide, so we are confident that this complex will be a success”, explains Ivan Manzur, Senior VP of Sales, Crystal Lagoons US Corp.

PAL® projects are environmentally friendly as they reduce the carbon footprint of tourism and transportation by more than 40%, reducing travel to coastal destinations by around 50%. In addition, they also offer event venues with unparalleled scenic beauty.

Crystal Lagoons is revolutionizing the global shopping mall industry with its disruptive technology, which integrates leisure, retail, and idyllic beach life in one place. Its new project in ColombiaKristal Mall, is the largest shopping mall in the Colombian Caribbean and the country’s first Shopping Resort. It blends entertainment and shopping around a monumental 5.3-acre crystalline lagoon with turquoise waters as its centerpiece. This innovative project addresses the global challenge of reinventing malls, transforming them into multifunctional destinations that attract a new generation of visitors.

Located in Cartagena de Indias, Kristal Mall spans 296 hectares and features a leasable area of 110,000 m². Powered by Crystal Lagoons in association with AED and Arquitectura & Concreto, this cutting-edge complex will offer a wide range of amenities, including high-end stores, restaurants, terraces, a cinema, an amusement park, a 150-room hotel, offices, apartments, healthcare centers, and an event venue designed for weddings, concerts, and large-scale shows.

Its main attraction will be the crystalline lagoon, developed under the Public Access Lagoons® model, also known as PAL® developments. The lagoon will bring the tropical beach lifestyle to this tourist city, which historically lacked high-quality beaches. Visitors can enjoy various aquatic activities, such as swimming, paddleboarding, kayaking, windsurfing, and more, redefining the region’s commercial and entertainment landscape.

PAL® developments, accessible to the public through a ticketed entry, stand out for their versatility. They are ideal venues for mass events such as concerts, fairs, exhibitions, and weddings. Their unparalleled scenic beauty is highlighted by monumental crystalline turquoise water lagoons, which light up at night to create a magical atmosphere. Infrastructure such as theaters, terraces, domes, and climate-controlled esplanades ensures year-round events, regardless of the season.

Kristal Mall is part of one of Latin America’s most extensive agreements between Crystal Lagoons and AED, a leading Colombian real estate company. This strategic agreement includes 11 projects in key regions such as the Eje Cafetero, the Andean Region, and the metropolitan area of Bogotá.

América Retail & Malls